Web Video Works

Regardless of whether a purchase is transacted online, 83% of purchasing decisions are researched online.

It is therefore vital that your online presence ensures that your message is delivered in the most efficient way. It must be engaging and it must be effective. If your message is watched or read, and then is not remembered, it may as well not been delivered!

Web Video is one of the most powerful communication tools available to today's marketers. Why? A visitor watching your web videos is:

• 5 times more likely to remember what they watch, compared to something they've read
• 30-40% more likely to request additional information online
• 16-20% more likely to to make a telephone enquiry
• Studies from Comscore show that brands using online video have seen lifts of anywhere from 20%-40% in terms of incremental buying, and the number of products being viewed increases dramatically.

So Web Video has redefined the use of video by corporates. Overly long sterile videos can now be replaced with multiple short web videos, each focusing on a different aspect of your business with web navigation allowing your visitors to watch what they want, when they want.

How Web Visitors Behave... 

Facts regarding the use of Web Video - View...