There’s No Way To Save The TV Business
Posted by: admin
on May 05, 2010
Over at Business Insider, Henry Blodget says "There’s No Way To Save The TV Business". Very interesting article. Here’s a snippet:
“…the TV industry’s attitude is the same as the newspaper industry’s attitude was circa 2002-2003: Stop calling us dinosaurs: We get digital; We’re growing our digital businesses; We’re investing in digital platforms; People still recall ads even when they fast-forward through them on DVRs; There’s no substitute for TV ads. And traditional TV isn’t going away: Just look at our revenue and profits!
After saying all this same stuff for years, the newspaper industry figured out the hard way that, eventually, reality intrudes, that you can’t stuff the genie back in the bottle. And over the next 5-10 years, the TV industry will figure this out, too.”