Ensuring that stakeholders are well briefed, and that key messages are understood and remembered, are vital elements of any successful engagement process. To help achieve this, a consultation infrastructure must be created that ensures stakeholders are able to participate effectively.

Web Video is part of this infrastructure, and can help transform the effectiveness of a Stakeholder Engagement programme...

It can be used to:

• Brief a stakeholder group prior to starting a consultation process
• Explain what is being asked during a survey
• Extend a consultation to a wider constituency

The reason web video supports consultations so well is because web video changes and improves how we interact with the web:

• We retain 50% of what they watch compared to only 10% what we read
• Web video keeps people on your website - increased contact time
• Response rates improve after watching web video, clicks for information increase by 30-40% and phone inquiries by 16-20%