It's more than just the video...

Posted by: mcorderoy

Tagged in: Web Video , Case Study

Travelstar UK wanted to showcase their fleet of vehicles on-line, at exhibitions and networking events and as part of their e-marketing campaigns...

 

 

 

They came to VisionReel to help them. We took an approach that would maximise their investment in the presentation video we created.

A half day shoot was organised that enabled us to create a short video of their fleet and the service they provide. This was a full 1080p HD production. This could be used on plasma screens at shows and exhibitions.

We then created a web streaming version of their video (still at a large 940x560 resolution), and a dedicated HTML landing page, that contained a brief textual profile of their business (great for search engines) and a contact form. The contact form is important, as response rates are 30-40% higher after someone has watched a video, so including an easily accessible response mechanism is important.

Link graphics (and code snippets) were created so that links could be embedded in websites, directories, newsletters and blogs.

Finally we created an iPhone version of the presentation, great for adhoc one-to-one demonstrations.

Oh... I almost forgot, we did create a DVD (useful for backward compatibility!!)