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As online technologies continue to converge the use of web video is still increasing at an incredible rate. In a recent study in the US it was found that the average internet user now watches more than 186 videos online each month.

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Forbes in association with Google surveyed more than 300 C-level and senior executives at large U.S. companies ($500 million-plus in annual revenues) to learn more about how they are approaching Web video as a source of business-related information. Over the past year, video appears to have evolved from a novelty into a mainstream method for executives to receive business information. Younger executives in particular appear more inclined not only to view video, but also to create it and share it over the business-oriented “social” Web. Their growing influence within corporate America is likely to make business-related video even more prevalent in the coming years.

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Just before Christmas Apple announced that it expected sales of its new Apple TV to top one million units. Amongst other features in this low cost device, the new Apple TV offers an easy way to watch  and stream content YouTube in 720pHD.

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Getting your customer to tell your story is an incredibly powerful marketing technique.

LINPAC's customer (Hull City Council) had used their Reflex Bollards to dramatically reduce accidents at a dangerous road junction, while still ensuring that the fire brigade's response times did not suffer because of the closure of a gap in a central reservation.

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As more organisations begin to use Web Video as a communications channel some interesting statistics are beginning to emerge. Here is an interesting list with some compiled by media coach Tony Coll

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Travelstar UK wanted to showcase their fleet of vehicles on-line, at exhibitions and networking events and as part of their e-marketing campaigns...

 

 

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Over at Business Insider, Henry Blodget says "There’s No Way To Save The TV Business". Very interesting article. Here’s a snippet:

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Ensuring that stakeholders are well briefed, and that key messages are understood and remembered, are vital elements of any successful engagement process. To help achieve this, a consultation infrastructure must be created that ensures stakeholders are able to participate effectively.

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